THE AUTHORITY EDGE™ · 90 MINUTES · €47
Years of expertise. Ten seconds to show it. Right now, those ten seconds are losing.
The Authority Edge™ is a 90-minute session where you find what you want to be known for and capture it in one sentence that could only be yours. €47, less than the lunch you’ll forget by Friday.
You know what you can do. Your clients know it too. But the woman who doesn’t know you yet gives you ten seconds before she scrolls on. In those ten seconds, your expertise has to show. Today it reads like everyone else’s.
You know what you can do. Your clients know it too. But the woman who doesn’t know you yet gives you ten seconds before she scrolls on. In those ten seconds, your expertise has to show. Today it reads like everyone else’s.
90 minutes · €47 · you leave with your Authority Statement, the sentence people will know you by
This is the session I’ve always done with clients as the first step, with the same questions I’d ask you one-on-one. You work at your own pace, whenever it suits you.
RECOGNISE THIS?
You rewrote your bio again last week. It still doesn’t sound like you.
You post more often and get less back. You read your own website and think: true, but anyone could say this. A colleague with half your experience gets the stage you should be on, and you catch yourself wondering what she does that you don’t.
Here’s what changed. Since AI writes any text in seconds, your field filled up with words that all sound the same. Polished, plausible and interchangeable. Your profile gets compared to all of it, every day, by people who have no idea how good you actually are.
So you ask yourself the question every expert asks: should I be posting more? That’s not the problem. This is a clarity problem, not a volume problem: nobody, including you, can say in one sentence what makes it different with you.
Here’s what changed. Since AI writes any text in seconds, your field filled up with words that all sound the same. Polished, plausible and interchangeable. Your profile gets compared to all of it, every day, by people who have no idea how good you actually are.
So you ask yourself the question every expert asks: should I be posting more? That’s not the problem. This is a clarity problem, not a volume problem: nobody, including you, can say in one sentence what makes it different with you.
Being good isn’t enough to get found anymore
Every day the picture stays blurry, clients choose someone who was easier to understand. Not better. Easier to understand. Meanwhile more and more of your future clients use AI to compare providers, and all it has to go on is the words that are out there now.
You’ve tried the usual fixes. A new website. A content calendar. A course about LinkedIn. They all polish the surface of the same vague story. I know what I do differently. I just can’t put it into words. I hear it almost every time. The missing piece is rarely knowledge. It’s distance: you’re standing too close to your own work to see what only you do.
You’ve tried the usual fixes. A new website. A content calendar. A course about LinkedIn. They all polish the surface of the same vague story. I know what I do differently. I just can’t put it into words. I hear it almost every time. The missing piece is rarely knowledge. It’s distance: you’re standing too close to your own work to see what only you do.
WHAT CHANGES
After 90 minutes, you have the sentence that makes everything easier
You know what you want to be known for and you can say it in one sentence. It goes in your bio, your profile, your introduction at an event, the first line of your sales page. Said the same way everywhere, which is exactly how reputations get built.
You see where your current copy blurs into everyone else’s, and from now on you’ll catch it yourself before you hit publish.
And you finally have something AI can work with. Give ChatGPT or Claude your Edge and the drafts start sounding like you. The tool was never the problem. It just had nothing of yours to hold on to.
You see where your current copy blurs into everyone else’s, and from now on you’ll catch it yourself before you hit publish.
And you finally have something AI can work with. Give ChatGPT or Claude your Edge and the drafts start sounding like you. The tool was never the problem. It just had nothing of yours to hold on to.
It’s for you if
The Authority Edge is for women who built a business on their own expertise. Your name is on the proposal, and you’re the one on the stage or in the session. You have years of experience and results that speak, and it bothers you, more than you say out loud, that what people see online doesn’t match what you’re worth in the room. You want to be known for one idea, so people think: if you want to know about this, you go to her.
It’s not for you if
You’re just starting out and still deciding what you want to do. And it’s not a trick for more followers. This session asks you to look at your own work honestly. That’s the part that works, and the part you can’t skip.
Five steps in 90 minutes
01
Test
the 10-Second Test
Run the 10-Second Test on your own profile and see what a stranger picks up in the first ten seconds.
02
Scan
the AI Authority Scan
With the AI Authority Scan, see what picture AI currently has of you and your field.
03
Compare
the Interchangeability Audit
Put your copy next to others in your field and see where it blurs together.
04
Uncover
five sources
Draw out your Edge from five sources: your experience, your point of view, your method, your proof, and your language.
05
Capture
your Authority Statement
Write your Authority Statement, the sentence you’ll use everywhere from now on.
At your own pace, whenever it suits you. You keep access, so you can redo it whenever your business shifts.
THESE MONTHS ONLY
The Founding group gets two things money won’t buy later
The first participants get more than The Authority Edge. They receive two extras that won’t be available later.
A live Founding session in a small group. The step where most people get stuck is stepping back from their own work. In this session we do it together, and you ask me your questions directly. You won’t be staring at a blank workbook wondering if you’re doing it right. Not sold separately.
My personal review of your Authority Statement. I read your sentence, tell you honestly whether it lands and help you sharpen it. You’ll know it’s right before you put it everywhere. Not sold separately.
The Founding group stays small because I guide everyone myself. When these spots are gone, the extras go with them.
A live Founding session in a small group. The step where most people get stuck is stepping back from their own work. In this session we do it together, and you ask me your questions directly. You won’t be staring at a blank workbook wondering if you’re doing it right. Not sold separately.
My personal review of your Authority Statement. I read your sentence, tell you honestly whether it lands and help you sharpen it. You’ll know it’s right before you put it everywhere. Not sold separately.
The Founding group stays small because I guide everyone myself. When these spots are gone, the extras go with them.
WHY I MADE THIS
I’m Annemieke Tissink. For twenty years I worked behind the scenes with service-based business owners on positioning and marketing. Thousands of them, from almost every industry.
Since AI arrived I watched something I couldn’t let go of. The women with the deepest knowledge were becoming the least visible. Their work hadn’t gotten worse. Their words had stopped standing out in a world where anyone can produce polished text in seconds.
The Authority Edge is the session I’ve always done with clients as step one. I built it so you can do it too, with the same questions I’d ask you across the table.
Since AI arrived I watched something I couldn’t let go of. The women with the deepest knowledge were becoming the least visible. Their work hadn’t gotten worse. Their words had stopped standing out in a world where anyone can produce polished text in seconds.
The Authority Edge is the session I’ve always done with clients as step one. I built it so you can do it too, with the same questions I’d ask you across the table.
Annemieke Tissink
Founder, Future Builder Marketing
Founder, Future Builder Marketing
PROOF
The first stories are being written now
The Authority Edge is new. The Authority Statements from the Founding group will appear here, with their permission and in their own words. I won’t post stories that don’t exist yet.
What does exist is twenty years of work with business owners. The questions in this session are the ones that made the difference for them.
What does exist is twenty years of work with business owners. The questions in this session are the ones that made the difference for them.
WHY NOW
The picture of you is being formed right now
More and more of your future clients ask an assistant to compare providers before they ever open a website. What it finds is whatever is out there today. The sooner your words are unmistakably yours, the sooner every search, scroll and referral carries the right picture of you.
Waiting costs you nothing you can see. That’s what makes it expensive.
Waiting costs you nothing you can see. That’s what makes it expensive.
€47 for the sentence you’ll use for years
One hour with most consultants costs more, and you leave with notes instead of a sentence. You get the full 90-minute session: the 10-Second Test, the AI Authority Scan, the Interchangeability Audit and the workbook that walks you to your Authority Statement. As a Founding participant you also get the live group session and my personal review.
At checkout you can add the Authority Language Kit™ for €37: the words and phrasing that make your Edge sound the same everywhere, from your bio to your sales page.
At checkout you can add the Authority Language Kit™ for €37: the words and phrasing that make your Edge sound the same everywhere, from your bio to your sales page.
Questions, answered
I already have a bio and a website. Why would I start here?
Your bio says what you do. Your Edge shows why it’s different with you. That difference is what decides whether a new client keeps reading, and it’s the one thing your website can’t fix on its own.
Can’t I just ask ChatGPT?
Try it. You’ll get a neat sentence that fits everyone in your field, which is exactly the problem. AI can only work with your Edge after you know what it is. This session gives you that starting point.
Can’t I figure this out on my own?
Capable founders can, and some do. What the session adds is distance: guided questions and an outside lens that let you see your work the way a stranger does. Most people get further in these 90 minutes than in another year of rewriting alone.
I’m already doing well. Do I really need this?
If you want to stay where you are, maybe not. If you want to be known for one idea, good work alone won’t get you there. It never has, for anyone.
How long do I have access?
You keep access to the session and the workbook. You can redo it whenever your business changes.
What if I get stuck?
As a Founding participant you bring your questions to the live session. After that, you can always email me. I read everything myself.
Years of expertise. Ten seconds to show it.
With your Edge and your Authority Statement, ten seconds is enough. Enough to stay, enough to be remembered, enough to be chosen.